Women’s Wellness Reimagined: Smarter Innovation for a Growing Market
Join this panel of women in the industry as they explore how the natural products industry can better meet evolving consumer expectations through smarter innovation, stronger science, and more intentional product development. Demand for women’s health solutions continues to accelerate, but meaningful innovation requires more than trend-driven marketing. This panel will explore how the nutraceutical industry can design products for women instead of at women by taking a more intentional, research-driven, and inclusive approach to product development, and how tools developed by Women In Nutraceuticals (WIN) can support the process. Attendees will:
Identify key stages in the women-centered product innovation process
Recognize gaps in current nutraceutical product development for women
Explore strategies for creating more intentional, evidence-based products for women consumers
Apply consumer-centered thinking to formulation, marketing, and commercialization decisions.
