Consumers are no longer just chasing longer lives. They want more healthy, active years, and that shift is reshaping how they shop for supplements, functional foods, and wellness solutions. In this session, Len Monheit draws on the latest consumer research from ITC Insights to reveal who the healthspan consumer is, what's driving their purchase decisions, and which benefits, ingredients, and claims resonate most. Attendees will leave with a clearer picture of where demand is heading and practical takeaways for positioning products, messaging, and innovation in one of the industry's fastest-growing categories.

As longevity supplements look to become the fastest-growing segment of the U.S. supplement market, brands are seeking healthy-aging ingredients backed by clinical evidence. In this session, Dr. Binu will share an exclusive first look at emerging clinical findings on BCM-95®, the world’s most researched turmeric extract, and its role in inflammation, oxidative stress, cardiometabolic health, cognition, cellular resilience, and other healthy aging biomarkers.

‘Healthy ageing’ is multidimensional – spanning everything from muscle and joint support to skin health and beauty. In this expert session, Daniel Martinez Puig, Head of Human Health R&D at Bioiberica, will highlight two critical aspects of healthy longevity: maintaining mobility and supporting skin appearance. He will also explore the science-backed branded ingredients that can help to address them, including Collavant® n2 native (undenatured) type II collagen for joint health, plus hyaluronic acid matrix ingredients Mobilee® for muscle and joint health, and Dermial® for skin and beauty. Discover how these solutions can help you develop next-generation concepts for healthy ageing that meet consumer expectations.

Consumers are no longer just chasing longer lives. They want more healthy, active years, and that shift is reshaping how they shop for supplements, functional foods, and wellness solutions. In this session, Len Monheit draws on the latest consumer research from ITC Insights to reveal who the healthspan consumer is, what's driving their purchase decisions, and which benefits, ingredients, and claims resonate most. Attendees will leave with a clearer picture of where demand is heading and practical takeaways for positioning products, messaging, and innovation in one of the industry's fastest-growing categories.

As longevity supplements look to become the fastest-growing segment of the U.S. supplement market, brands are seeking healthy-aging ingredients backed by clinical evidence. In this session, Dr. Binu will share an exclusive first look at emerging clinical findings on BCM-95®, the world’s most researched turmeric extract, and its role in inflammation, oxidative stress, cardiometabolic health, cognition, cellular resilience, and other healthy aging biomarkers.

‘Healthy ageing’ is multidimensional – spanning everything from muscle and joint support to skin health and beauty. In this expert session, Daniel Martinez Puig, Head of Human Health R&D at Bioiberica, will highlight two critical aspects of healthy longevity: maintaining mobility and supporting skin appearance. He will also explore the science-backed branded ingredients that can help to address them, including Collavant® n2 native (undenatured) type II collagen for joint health, plus hyaluronic acid matrix ingredients Mobilee® for muscle and joint health, and Dermial® for skin and beauty. Discover how these solutions can help you develop next-generation concepts for healthy ageing that meet consumer expectations.