Asa Waldstein

Asa Waldstein explores the regulatory considerations that shape how branded ingredients can be marketed effectively and responsibly. The session will cover how to translate clinical research into compliant marketing claims, including research involving disease populations, biomarkers, and emerging areas such as nutritional peptides. It will also examine country-of-origin marketing, including “Made in USA” claims and globally sourced ingredients, as well as recent FDA, FTC, and litigation trends affecting ingredient suppliers and the brands they support. Using real-world examples, Asa will highlight common areas of risk and practical ways companies can use credible science and transparent sourcing to strengthen compliant marketing.

Asa Waldstein breaks down how current enforcement is shaping microbiome supplement marketing, how to communicate gut, immune, metabolic, mood, and “whole-body” benefits without drifting into disease claims. We’ll cover structure/function boundaries, common missteps that attract scrutiny, and litigation trends driving demand letters and class actions. Using microbiome-specific examples (including biomarker-adjacent language and clinical-study “spin”)

In this session, Asa Waldstein distills FDA and FTC priorities that shape how supplement brands can message longevity and “active aging” without drifting into disease claims. He’ll cover substantiation standards, structure/function guardrails, endorsements and influencers, AI-generated content, and the litigation trends fueling warning letters and class actions. He will look at biomarker enforcement, such as LDLs, to gain insights into marketing best practices, focusing on compliant strategies and pitfalls to avoid when promoting longevity and other active aging CPG products.

Many dietary supplement products are designed to support women's health, but a well-intentioned marketer or social media manager may inadvertently cross the line into a regulatory minefield. In this session, we'll look at enforcement trends as a way to help inform your compliant marketing.

Many dietary supplement products are designed to support women's health, but a well-intentioned marketer or social media manager may inadvertently cross the line into a regulatory minefield. In this session, we'll look at enforcement trends as a way to help inform your compliant marketing.