Harder. Better. Faster. Stronger. It’s been the mantra of sports nutrition for years, but as active nutrition goes mainstream there has been a subtle shift in shopper dynamics and the way brand owners and retailers look to connect with the consumer.
From endurance athletes to weekend warriors, and just busy people trying to power through go-go-go days, our active nutrition event brings together researchers, sports nutrition specialists and industry professionals to bridge the gaps between cutting edge science, business strategy and key regulatory developments – creating a one stop shop for the latest must-have insights in the world of sports and active nutrition. From recovery to cognition, decision making and the importance of immunity for sports and active lifestyles, we explore how new science is shaping how nutritionists think and industry approaches its innovation strategy.