The Gut Stuff was born in 2017 by co-founders Lisa and Alana Macfarlane (The Mac Twins). Twins are a great constant for medical research and Alana and Lisa became the “chief guinea pigs” for Professor Tim Spector and the Twin Research department at Kings College, where they discovered that despite having 100% the same DNA their guts have only 30/40% the same microbiota. They made it their mission to bring the exciting information they were learning, to the masses (not just the “wellbeing aware” middle classes) and have since made www.thegutstuff.com the global millennial thought leader in the space. They knew as people devoured the information that they’d want to know which products to bring into their lives that were both efficacious, delicious and affordable, so set up an online shop and created “gut diaries” , “gut started boxes” , information downloads and lots more to come in 2020.