Reimagining Botanicals: Mastering the Market Schedule

Please see the schedule below; subject to changes.

Day 1: Wednesday, February 8th

10:00 – 10:10 AM EST

Maggie Jaqua & Len Monheit

Conference Welcome

10:10 – 11:00 AM EST

Holly Johnson, PhD; Josef Brinckmann; Edward Fletcher

Navigating the Current Crisis in Botanical Sourcing and Supply Chains

A deep dive into sourcing the botanical universe and the crisis points that have grown to an apex. With a focus on transparency, risk management, and strategy, join these industry legends for can’t-miss presentations and a panel discussion; the best way to launch into 2023!

11:00 – 11:45 AM EST

Paul Schulick

Keynote – Healing Plant Actives: The Power is in the Whole

Harmonize your microbiome and immune system with phytoactive synergy.

David Foreman, Pharm.D.

11:45 AM – 12:25 PM EST

David Foreman, RPh, ND

Reimagining Botanicals: Getting Outside Your Box

12:25 – 12:30 PM EST

Len Monheit

NI Reimagining Botanicals Trivia

Join the fun for a chance at a Naturally Informed Yeti Tumbler!

12:30 – 1:00 PM EST

Sameer Joshi

Botanicals from the Past for the Future, and the Need for Traceability and Transparency

Future products are being developed from the learnings of the past. In this talk, we will discuss the benefits of compiling this knowledge and applying it today. With all of the questions around supply chains, the importance of transparency and traceability needs to be at the forefront of our minds. Thank you Cepham for underwriting this session.

1:00 – 1:30 PM EST

William Cole; Matthew Orr

Litigation Risks, Trends, and Strategies with Botanicals

A discussion of legal challenges –  from consumer class actions to Proposition 65 trends – including identifying and mitigating risk, as well as best practices and strategies when facing litigation or the threat thereof. 

Maggie Jaqua

1:30 – 1:35 PM EST

Maggie Jaqua

Day 1 Wrap Up

Join Co-Chair Maggie Jaqua for a recap of Day 1 and insights for Day 2.

Day 2: Thursday, February 9th
Len Monheit

10:00 – 10:05 AM EST

Len Monheit

Day 2 Welcome

10:05 – 10:50 AM EST

Ann Armbrecht, PhD

Keynote – We Can’t Be Well Until the Planet is Well

The role of the botanical industry in a time of environmental crisis

10:50 – 11:20 AM EST

Wilson Lau

Reimagining Business Strategy for 2023 & Beyond

A third-generation family business leader presents actionable strategies for success in a post-COVID world. Wilson Lau, President of Chinese herb importer Nuherbs and CEO of the lifestyle brand NuTraditions, gives advice on taking business relationships, cooperation, and planning to the next level in preparing your business to weather future challenges.  While his work is primarily with importing and selling herbs in a global market, Wilson’s forward-thinking approach can be valuable to any business. Thank you Nuherbs for underwriting this session.

11:20 AM – 12:05 PM EST

Holly Johnson, PhD; Loren Israelsen; Dana Perls

The Impact of Technology on the Botanicals Marketplace

Whether it’s synthetic ingredients, the use of fermentation, or cell or tissue culture derived materials, technology has and will impact this space. This panel with a variety of perspectives will discuss realities, challenges and opportunities as pressure increases to be truly transparent.

12:05 – 12:45 PM EST

Melissa Abbott

The Consumer Perspective on Key Botanicals as Functional and Culinary Ingredients

As ingredients, botanicals have permission to play in a range of contemporary wellness territories. They span consumer usage occasions from culinary support to functional solutions. Consumers see herbs and spices as ingredients in and of themselves, so it is critical for brands to communicate—either implicitly or explicitly—baseline quality assurances around purity and simplicity. Melissa will share the latest consumer insights and discuss how product attributes and positioning answer key questions consumers have about the story botanicals have to tell.

12:45 – 12:50 PM EST

Len Monheit

NI Reimagining Botanicals Trivia

Join the fun for a chance at a Naturally Informed Yeti Tumbler!

12:50 – 1:30 PM EST

Pierre Haddad, PhD; Alain Cuerrier, PhD

Modern Ethnobotany: Bridging Scientific and Traditional Knowledge to Unravel the Therapeutic Potential of Medicinal Plants

1:30 – 1:35 PM ET

Maggie Jaqua & Len Monheit

Conference Wrap Up