Director of Communications, Trust Transparency Center
Traci has more than 16 years of public relations and marketing experience, specializing in the nutraceutical and consumer packaged goods industries. Traci focuses on developing strategic traditional and non-traditional media relations programs that directly impact her clients’ business objectives. Traci has provided senior counsel for consumer brands like Nature Made, Nutrex Hawaii, Wellesse, Zarbee’s, OLAY Vitamins, PUREbar, SOYJOY, Jacuzzi, MillerCoors and Next Pharmaceuticals. She’s also led broad reaching social media initiatives that directly improved consumer engagement. Specific expertise includes media relations, strategic planning, and leveraging social media and influencer partnerships. With only a four week lead time, Traci led the effort to launch OLAY Vitamins at an on-time and under-budget New York media event that Procter & Gamble named one of their top five press events. She has driven top tier national media coverage in outlets like Good Morning America, E! News, Shape, Self, Prevention, Real Simple, Family Circle, Clean Eating, Better Nutrition, the New York Times and many others. Traci is adept and building relationships with bloggers and influencers to create social media campaigns that build buzz and awareness in a natural, organic way and creating compelling, creative news hooks to maximize PR success and position companies and brands as media resources. She has extensive experience managing experts and celebrity spokespeople. Traci earned her Bachelor of Science degree from California State University, Northridge. She is a fitness enthusiast and is a Certified Health Coach, Certified Personal Trainer and Group Fitness Instructor. She lives in Wheaton, Ill. with her husband, two children and two dogs and is an active community volunteer.