Greg opened the Indena sales office in the United States over 30 years ago. During this time, Greg has introduced many significant Indena first-in-category botanicals such as Mirtoselect® Bilberry, Leucoselect® Grape Seed and Greenselect® Green Tea. Most recently, Greg led the introduction of Meriva® Curcumin Phytosome that served as a market pioneer placing emphasis on bioavailability and human clinical support. Greg has led Indena’s involvement with industry trade associations that include the American Botanical Council, the American Herbal Products Association, the Council for Responsible Nutrition and the United Natural Products Alliance where it has been honored with several awards.