Consumers are no longer just chasing longer lives. They want more healthy, active years, and that shift is reshaping how they shop for supplements, functional foods, and wellness solutions. In this session, Len Monheit draws on the latest consumer research from ITC Insights to reveal who the healthspan consumer is, what's driving their purchase decisions, and which benefits, ingredients, and claims resonate most. Attendees will leave with a clearer picture of where demand is heading and practical takeaways for positioning products, messaging, and innovation in one of the industry's fastest-growing categories.