Jen leads the regulatory and nutrition strategy for Boots Own Brand Wellness products, including vitamins and probiotic supplements. With Boots since 2014, she originally worked in the healthcare category, managing technical and regulatory due diligence for the total Boots vitamins category. She then moved to the Boots Own Brand regulatory team, where she spent four years in end-to-end product lifecycle management: from insight to NPDs, store communications and advertising campaigns. Latterly her role has involved leading the translation of healthcare consumer and regulatory insight into recommendations for the brands business.