William Cole is a skilled trial attorney and former federal prosecutor with over 25 years’ experience. William’s practice includes consumer class actions, intellectual property, business litigation, white collar, and FTC matters. For individuals and companies of all sizes, he is a results-driven, trusted advocate for their most important cases. William routinely obtains outstanding results for clients. He successfully defended at trial a high-profile, false advertising class action against a leading dietary supplement company; the plaintiff received nothing at trial. William also recently obtained a complete defense verdict in a jury trial involving alleged threats of violence, civil rights violations, and First Amendment defenses. He has repeatedly obtained dismissals or summary judgment for clients in the food, beverage, and dietary supplement industries. For example, William successfully excluded a pharmacology expert’s opinions in a consumer class action, resulting in complete summary judgment for his client. He is also a skilled appellate advocate, having successfully briefed or argued dozens of appeals, resulting in many published opinions, including an important Ninth Circuit decision preventing a federal district court from sending a class action back to state court, and another key Ninth Circuit decision holding federal law preempted certain state law claims regarding dietary supplement “structure-function” claims.